Sherrine Washington, CEO of Real Talk Sales Consulting, gives Gary the rundown on how dentists who do 5-figure cases need to adjust their treatment proposals to fit each patient’s personality, why great sales are about listening rather than selling, and how to develop avatars and buyer personas in order to boost your case acceptance rates.Website: https://realtalkselling.com/ LinkedIn: https://www.linkedin.com/company/realtalkselling/ Say hello to Sherrine!LinkedIn: https://www.linkedin.com/in/sherrinewashington/ Check out this free download >> Real Talk Business OverviewVisit our events page to discover all our upcoming events that you and your team don't want to miss! https://smcnational.com/events/