Through GUAP, Ibrahim and Jide cultivated a highly creative community that supported the ambitions of individuals and brands, paying six-figures to tap into. Behind-the-scenes, they created a way out of the ends, broke the mould of young black South-Londoners and persistently overcame what got in their way. In this episode, we go behind the wildly successful media platform to tell the story of two individuals and their influential career. 0:00 - Intro 02:12 - What is GUAP? 05:25 - Learning from failure 10:50 - "I overcame, and I've been overcoming ever since" 19:26 - The mould they broke 22:05 - Benefits of university 24:00 - Advice to younger selves 26:05 - The early years of GUAP 30:00 - Learning to work with brands 36:00 - The GUAP Gala 42:29 - Forbes 30 Under 30 46:59 - What's next? 49:35 - One lesson from their journey so far This episode is sponsored by MPB, the largest global platform to buy, sell and trade used photo and video kit. MPB have offered viewers of UNBOXED 10% off their first order for a limited time only. Visit: bit.ly/3YlBBI9 to level up your content creation game now! You can find more UNBOXED content on TikTok, Instagram & YouTube.  A Listen production, with Arcade Media.