In this episode of Sound Business; Jim Salveson talks to Damian Scragg of Veritonic, a company taking the guesswork out of audio production.Gone are the days that an audio advertisement would be created on 'gut feeling' alone and now, with the help of research and technology, decisions around music, voice and messaging can be made before anything is even committed to tape.Damian talks about the work Veritonic do in helping brands make those decisions and how human panels and AI combine to make accurate predictions on how assets will perform. He also talks about how those same techniques are now being used by content creators to judge what really works for their audiences.You can find more from Veritonic and the work they do via: https://www.veritonic.com.For help with your audio strategy you can contact the voiceworks team via voicecworks.ai Learn more about your ad choices. Visit podcastchoices.com/adchoices