Apple Core Media, Chrome, and Safari are being identified as podcast players. They’re not. What can you do to figure out how your podcast audience is being misidentified, and where does the industry go from here?Key Links:
James Cridland of Podnews
Article:https://soundsprofitable.com/update/rss-useragents
-----How does refining our data improve our targeting? And why isn’t everyone doing this?-----Credits:
Hosted by Bryan Barletta of Sounds Profitable - bryan@soundsprofitable.com
Audio engineering by Ian Powell
Executive produced by Evo Terra of Simpler Media
Special thanks to James Cridland of Podnews
Podcast hosting and dynamic insertion wizardry by Whooshkaa
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Top comments
The pace of change the podcast industry is undergoing is staggering. The implications for podcasters, hosting providers, podcast listening app developers, and advertisers and agencies are enormous. And so is the growth potential. Presented as a companion to the weekly newsletter of the same name, our podcast provides you with direct access to our narrated articles, interviews with industry experts, bleeding-edge research, and can't miss industry news recaps. That Sounds Profitable, right? Assumptions and conventional wisdom will be challenged. Easy answers with no proof of efficacy will be exposed. Because the thinking that got podcast advertising close to a billion...