Russ Williams of Wise Buddah and Peter Gee from TalkSPORT. Featuring creative from TalkSPORT, imaging from Wise Buddah and introducing The Cow Moo Challenge, it’s July’s Earshot Creative Review. Play the audio here: Duration 37’45” [audio:http://s3-eu-west-1.amazonaws.com/earshot/podcast/ecr_july10.mp3|titles=”Earshot Creative Review for July 2010.”] Download the mp3 (34.6M). Subscribe via iTunes. In this month’s edition, you’ll  hear a great selection of audio production from TalkSPORT when Peter Gee delivers a masterclass in engaging, memorable ideas, sharp writing and clever casting. Russ Williams from Wise Buddah is also with us, showcasing the music imaging he’s created for BRMB in Birmingham, the Chris Evans Breakfast Show on BBC Radio 2 and music stations who wanted to embed World Cup content into their output without diluting their audio brand. You’ll also discover why you might want to put your radio promos on YouTube, what’s happening on the frontline of Manchester’s strapline war and we introduce “The Cow Moo Challenge” – your chance to win, just by being part of the latest bovine craze in UK radio imaging. Introducing the Cow Moo Challenge Original photo (c) Rick Harrison. Used with kind permission. You could win! Best use of a cow moo in a piece of radio imaging wins the entire joint. And we mean that. It’s a joint of beef. Here’s what to do 1. Make a radio promo, trail, sweeper or other imaging element that includes the sound of a cow moo. 2. Put it on the radio. 3. Email the evidence to earshot@smartin.me 4. Listen next time to see whether you’ve won. Need cows? Of course you do. We’ve found a selection of copyright-free cow moos that are truly outstanding in their field. Download copyright-free moos. [audio:http://s3-eu-west-1.amazonaws.com/earshot/podcast/cowfx.mp3|titles=”Moos”] Credits Big Earshot thanks to The Royal Festival Hall for letting us play jingles in their palace of the high arts, thanks to radiobeds.co.uk for the music beds and thank you cows. Any views expressed are those of the contributors and not of TalkSPORT, WiseBuddah, the BBC or any cattle. We acknowledge all rights held by the owners, creators, herdsmen and performers of the recorded works which are included solely for the purposes of education and review. Comments Monday 19 July, 2010, Tweets that mention Earshot Creative Review radio production podcast for July - warning: includes cow moos. -- Topsy.com writes: [...] This post was mentioned on Twitter by Stephen Martin, Joe Thomas. Joe Thomas said: RT @smartin: Earshot Creative Review radio production podcast for July http://bit.ly/9I5h47 - warning: includes cow moos. [...] Tuesday 20 July, 2010, Don’t have a Cash Cow (man) « James Stodd – Radio Producer writes: [...] So a creative challenge has been thrown down by my friend Steve Martin via this month’s  Earshot Creative Review. [...] Saturday 7 August, 2010, The Cow Moo Radio Production Challenge « RadioJingles.co.nr writes: [...] So long as it’s been on the air that’s fine. More details of this contest are posted here. Join [...] From Earshot where views are personal and original writing is licensed under Creative Commons. Follow @earshotcreative and send story ideas and examples of great creative work to the editor @smartin