Episode Summary In this episode of Franchising Your Business: Intro to State and Federal Franchise Laws, host Kevin Rosenquist welcomes back attorney Tim Pickwell to discuss the critical role of legal counsel in protecting franchise brands. Tim, a seasoned franchise attorney, shares insights on finding the right legal representation, the importance of well-drafted franchise documents, and strategies to protect trademarks and intellectual property. The conversation covers common legal pitfalls franchisors face, the impact of social media on franchising, and best practices for ensuring brand consistency across locations. Timestamps 00:00 – Introduction to the episode and guest, attorney Tim Pickwell 00:06 – Importance of legal counsel in franchising 00:50 – Finding the right attorney and avoiding unethical consultants 02:53 – Why franchisees should share the brand’s values 03:24 – Protecting intellectual property, trademarks, and franchise agreements 06:07 – Handling franchisee compliance issues and enforcement strategies 07:36 – Legal steps to prevent brand misuse and infringement 08:53 – Consequences of inconsistent brand standards 10:23 – Avoiding problematic franchisees before signing agreements 11:55 – Antitrust concerns and franchise pricing models 12:50 – Long-term impact of strong legal foundations on brand sustainability 14:40 – Specialization in franchise law and why expertise matters 15:49 – Closing remarks and where to find more information About the Show Franchising Your Business: Intro to State and Federal Franchise Laws explores the legal intricacies of franchising, helping business owners navigate franchise registration, disclosure, and brand protection. Hosted by Kevin Rosenquist, the series features expert insights from attorney Tim Pickwell, providing essential legal knowledge for aspiring and established franchisors.