Dillan interviews Giana Cambria—founder of Upper Hand Creative.UHC is a company that helps coaches, consultants, and agency owners scale their content while saving massive amounts of time. Giana shares her journey building the business, her insights on systemizing content workflows, how AI is changing the game, and what separates the creators who thrive from those who don't.They discuss: Giana's journey building the Upper Hand Creative, her insights on systemizing content workflows, what separates the creators who thrive from those who don't, the biggest pain points creators face, building a brand playbook, batching systems for content creation, creating viral content, using AI to save time and improve output, human vs AI content trends, why audience size isn’t everything for monetization, traits of Giana's top-performing clients, tactical advice for creators starting with $0, and much more.Giana's links...Instagram: https://www.instagram.com/gianacambria91/Website: https://www.upperhandcreative.com/YouTube: https://www.youtube.com/@GianaCambria •••Follow Dillan on the interwebs...Twitter / X: https://x.com/dillanroytaylorNewsletter: https://www.grindstone.coach/newsletterApply for Grindstone Coaching: https://www.grindstone.coach/Music by myboy.scoochy:https://www.instagram.com/myboy.scoochy/ •••0:00 Intro0:52 What is Upper Hand Creative?4:23 The pain creators experience9:07 The power of core stories and the “Big Domino”13:12 Building a viral content library14:39 Passive vs active creating17:48 Which platform to post on?20:07 Building a content system30:41 Traits of successful creators vs those who struggle40:49 Do you need a big audience to make money?45:59 Ways to systematize content creation for $049:20 Pulling inspiration from outside your niche53:05 Trends creators are sleeping on56:23 Favorite A.I. tools and how to use them1:02:30 Will A.I. replace human content?1:06:06 Giana’s #1 advice1:10:05 Bye bye bye