Today, Hope and Tony are joining me to relive the adventure of BPN's 50-mile overnight ultra. This race truly embodied who we are as a brand—a gritty race where runners are challenged to hold the standard. Not only were the runners unaware of the course or location until the day of, but we also had to contend with loose bulls, rugged terrain, and a significant course change just an hour before the race started. This race was another milestone in shaping the BPN brand that I and the BPN community will never forget. Save 10% at BPN Supps: https://bit.ly/nickbare10audio Follow for more:  IG: instagram.com/nickbarefitness/ YT: youtube.com/@nickbarefitness Topics: 0:00 Intro 1:30 Welcome 3:26 Hosting the race on a working cattle ranch 10:12 How to race came to be 18:45 Designing a race for the committed 25:43 The concerns involved 30:24 Starting the race 39:34 Mapping the course 51:49 Marking the course 56:34 The hardest events to plan 59:24 Building a brand in drops 1:03:22 Medals for the finishers 1:06:14 Hope & Tony’s history at BPN 1:19:34 The confidence-boosting moments 1:23:24 Growing through failure