Play here Earshot podcast: Commercial production with Sara, Rick and Dan Download the mp3 (duration 49’56”, 192kb/s stereo mp3, size 75.1MB) Find the Earshot podcast via iTunes or PocketCasts, Deezer, Acast or Google Play Music. Show notes This edition of Earshot is all about commercial production. Our guests are Sara Hashem, senior creative producer from Maple Street Studios and Radioworks, a major London-based production centre for commercial work, and the Wireless Group creative team of Rick Loynes, group commercial producer and Dan Seavers, senior commercial copywriter, both based in Stoke on Trent, a city in the English Midlands. In this show Sara, Rick and Dan explain how they work with clients on a national and local level, and the challenges they must overcome to deliver great work on air. They play spots they’ve made for clients from insurance companies to a local car dealership and reveal the audio that inspires them to stay creative and make effective advertising. We also hear from Clare Bowen with the latest on Radiocentre’s lobbying work to change the regulation that governs the inclusion of the Terms and Conditions in radio ads. The radio industry wants to lose them because they are ineffective and add clutter to good creative work. If you’d like to get in touch or share your production just email us. We love to play audio from around the world – any station – any format, especially if it has an interesting story behind it. As recommended by Darren Altman Picture Clare and Steve Clare Bowen and Steve Martin meet at the BBC. Worth a selfie? Credits Earshot Creative Review theme music by the Tiger Club Band with kind permission. Voiceover is Elly Fairman at Hobsons. Interviews conducted via ipDTL. Any views expressed are personal. The contributors acknowledge all rights held by the owners, creators and performers of the recorded works which are included for the purposes of education and review. From Earshot where views are personal and original writing is licensed under Creative Commons. Follow @earshotcreative and send story ideas and examples of great creative work to the editor @smartin