Most people think today’s top podcasters are successful because they have a massive audience, professional audio, and this seemingly effortless ability to pump out high-quality content. But when you think of successful podcasts like "Serial" or "The Joe Rogan Experience”, it’s not ~just~ the audio quality or even the content itself that draws people in and keeps them coming back. (Because if that were true, then everyone with a $100+ mic who releases high-quality episodes every week would be in the Top 100 and we both know that’s not the case).But, today’s top podcasts DO have four things in common — and one of the most important? A strong podcast brand that compels listeners to choose *your* show over others like yours.But podcast branding is much more than cover art and a catchy show title. Which is why I invited co-hosts Tonya Eberhart and Michael Carr of the top ranked Be Bold Branding podcast to join me in this episode so we can help you nail the invisible elements of your podcast brand and create a show listeners can’t ignore.Ready to learn the first steps you need to build a powerful podcast brand that commands attention? Hit play and let’s make your business bingeworthy.0:03 - Unexpected Ways Your Identity Boosts Your Brand 4:49 - The Top Mistake That’s Causing Listeners to Overlook Your Podcast 5:13 - Why Mixing Personal Branding With Your Podcast Hurts You 9:34 - What to Do If Your Podcast Outgrows Your Brand 12:51 - Why Broad Podcasting Approaches Are Outdated Episode Links:Check out Tonya and Michael's podcast: Be Bold Branding  → This episode was recorded on the Deity VO-7USupport the showLiked this episode? Share it with your podcasting friends! Love this show? Say thanks in true podcasting style by leaving a review. Take the Podcast Health Score™ to see exactly where your show is losing listeners and get a custom plan that shows you what to fix first. Join the On-Air Coaching waitlist for a chance to get coached on air by Courtney and get your podcast questions answered in real time. Get the Podcast SEO Mastery Course and learn how to optimize your show so the right listeners can actually find it. Apply for the PodLaunch® Accelerator and get deeper podcasting support and expert guidance tailored to your specific podcasting goals. Email us at hello@podlaunchhq.com to learn more. Follow Courtney for more podcasting insights: Linked In | Instagram | PodLaunchHQ.com ©Ⓟ 2018–2026 by Courtney Elmer. All Rights Reserved.