Michael and other commercial real estate social media influencers share tips and strategies for CRE industry participants. Should commercial real estate developers, property owners, and industry service providers be more involved in social media. Is it worth the time and/or money? Which social media sites are most effective for various CRE participants? What should be the main mission and focus to keep social media endeavors most effective? What are the benefits and detriments of 1) doing in yourself / in-house, and 2) of out-sourcing it? What are some tips to keep social media from taking too much time? How do you measure return on investment / success?