Shelley Iocona is the Founder of ON ITS AXIS, a consultancy that helps companies achieve sustainable growth through digital and operational transformation. With over 20 years of experience in product development, operations, and strategic leadership, Shelley blends technical expertise with a deep understanding of organizational dynamics to deliver results-oriented solutions. As a General Partner at 360 Venture Collective, Shelley invests in early-stage startups, offering strategic guidance and operational insights to help them scale. Her passion for innovation and impact shines through in ArcAccelerator, a distinctive offering from ON ITS AXIS designed to empower entrepreneurs and intrapreneurs to unlock growth opportunities and scale their companies with a focus on wellness and responsible innovation. -- Critical Mass Business Talk Show is Orange County, CA's longest-running business talk show, focused on offering value and insight to middle-market business leaders in the OC and beyond. Hosted by Ric Franzi, business partner at REF Orange County.