In this episode of the Thoughtful Entrepreneur, your host Josh Elledge speaks to the Co-Founder, CEO & Interim COO of AMZ Advisers, Mike Begg.AMZ Advisers is a company that offers a comprehensive range of services to brands looking to scale their sales on Amazon. They handle everything from advertising strategy, merchandising, positioning, to content creation.Their goal is to take brands from $1 million to $10 million per year in sales on Amazon.They've worked with notable brands such as Polaroid, Rainier, and Sun Warrior, setting up their clients' entire sales funnel for success. This includes attracting potential customers and converting them into buyers.What sets AMZ Advisers apart is their ability to provide a team of two to five members, saving their clients the hassle of managing multiple team members themselves.Mike emphasized the importance of maximizing conversions and social engagement for their clients on Amazon. He highlighted the significance of reviews in influencing purchase decisions.However, he warned against incentivizing reviews, as it goes against Amazon's terms of service.Instead, he suggests providing a positive customer experience and driving more traffic to listings to increase opportunities for conversions and reviews.Key Points from the Episode:AMZ Advisers specializes in helping brands increase sales on AmazonServices offered include advertising strategy, merchandising, positioning, and content creationAMZ Advisers sets up clients' entire sales funnel for successWorked with notable brands such as Polaroid, Rainier, and Sun WarriorClients are looking to scale sales from $1 million to $10 million per year on AmazonExperience and track record since 2015Importance of maximizing conversions and social engagement on AmazonEmphasize the significance of reviews in purchase decisionsAMZ Advisers is an advanced partner of Amazon with access to exclusive programsAbout Mike Begg:Mike Begg, a 33-year-old entrepreneur, boasts a wealth of experience cultivating eCommerce and online ventures.Initially making waves with two Amazon private label brands, he achieved remarkable success, amassing over $1 million in sales exclusively on the Amazon platform.Capitalizing on his expertise as a seller, Mike co-founded AMZ Advisers alongside his partners, a venture aimed at aiding other brands in prospering on Amazon.Under his guidance, AMZ Advisers has blossomed, overseeing an impressive annual ad spend of over $10 million and driving sales exceeding $100 million on Amazon.Fueled by a passion for expansion and optimization, Mike's ingenuity led to establishing an international office in Mexico, where he presently resides.Eager to impart wisdom, he readily imparts insights spanning Amazon strategies, business enhancement, and global enterprise establishment.About AMZ Advisers:AMZ Advisers is a comprehensive eCommerce and digital marketing consultancy renowned for crafting dynamic growth strategies catering to brands and manufacturers on the Amazon platform.In 2018, their partners achieved remarkable sales surpassing $100,000,000, with substantial year-over-year sales surges exceeding 100% for many.Recognizing the pivotal role of a robust eCommerce presence, AMZ Advisers tailors strategies to transform Amazon, the premier eCommerce marketplace, into a potent sales channel and a crucial element of the companies' digital presence.Their expertise extends beyond Amazon, fostering long-term growth through diverse sales channels, additional eCommerce platforms, adept sales funnels, and conversion-focused websites.With a versatile skill set encompassing Amazon Marketing Services, Seller/Vendor/Express support, SEO optimization, market analysis, product launches, and global expansion into UK, Canada, and Europe, AMZ Advisers empowers businesses through services including inventory planning, analytics, social media advertising, and video production/editing.Tweetable Moments:07:09 - "If your brand or your products are not there, no one's going to discover you."11:49 - "The more people you get to your listings, the more purchases you get, the more opportunities you're going to get to convert reviews and that is probably the most important aspect on the backend side."Apply to be a Guest on The Thoughtful Entrepreneur: https://go.upmyinfluence.com/podcast-guestLinks Mentioned in this Episode:Want to learn more? Check out AMZ Advisers athttps://amzadvisers.com/Check out AMZ Advisers on LinkedIn athttps://www.linkedin.com/company/amz-advisers/Check out AMZ Advisers on Instagram athttps://www.instagram.com/amzadvisersCheck out AMZ Advisers on Facebook athttps://www.facebook.com/AMZAdvisersCheck out Mike Begg on LinkedIn at https://www.facebook.com/seanallencampbell/Check out Mike Begg on Twitter athttps://twitter.com/mike_beggCheck out Mike Begg on Instagram athttps://www.instagram.com/m1ke_begg/Don’t forget to subscribe to The Thoughtful Entrepreneur and thank you for listening. Tune in next time!More from UpMyInfluence:We are actively booking guests for our The Thoughtful Entrepreneur. Schedule HERE.Are you a 6-figure consultant? I’ve got high-level intros for you. Learn more here.What is your #1 Lead Generation BLOCKER? Take my free quiz here.Want to learn more about all the podcasts managed by UpMyInfluence? Opt in here.