Aloha y'all! I am thrilled to share my interview with Daniel Nussbaum, who is the CEO of Z-Man Fishing Products, who has been making innovative lures in Charleston, SC for 30-plus years. In this episode, Daniel shares his personal story of how he got introduced to fishing, went from studying marine biology to practicing law to working at The Charleston Angler; we discuss how Z-Man Fishing Products is harnessing the power of the sun to manufacture non-toxic fishing lures, as well as making the business case for sustainability; and of course we talk some fishing.🎣 Like what you heard? Subscribe to The Sustainable Angler wherever you get your podcasts and leave a review to help us grow the conversation around sustainable business in the fishing and outdoor industries. For more resources, or to learn how Emerger Strategies can help your brand turn sustainability into a competitive advantage by making it simple, strategic, and profitable, visit www.emergerstrategies.com. Follow us on Instagram @emergerstrategies and @thesustainableangler and stay tuned for more insights from leaders at the intersection of conservation, business, and the outdoors.