Hilariously infectious brother-duo Joe and George Baggs join Jordan to talk about how they have amassed over 125m likes on TikTok and 2.9m followers across their channels. The Gogglebox pair reveal why their videos have repeatedly gone viral, from their ‘Cinema ad video’ that had over 10m views in just 24 hours, to their ‘rating the family’ videos that consistently have very high engagement.    After collaborating most recently with Jack Wills on their #tiktokhouseibiza content trip, Joe and George give advice on when brands work best with creators. They also share their top tips for creating organic content and how they have transitioned from short-form to long-form with their new podcast. Topics discussed in this episode include: 2:00 - 5:00 - Moving from full time jobs to full time creators 6:28 -  7:55- agents and relationships 7:57 - 12:18 - becoming and defining their personal brand  12:25 - 14:28 - Not my Bagg podcast  14:33 - 15:56 - mental well-being as creators 16:00 - 21:26 - experience working with brands 21:26 - 23:00 - advice to brands when working with creators  23:02 - 25:00 - Jack wills brand experience and briefing process 25:00 - 29:00 - Value from Joe and George and production processes 30:04 - 32:00 - Not My Bagg podcast success  32:05 - 33:42 -  their future predictions 33:46 - 35:08 - their top advice for creators 35:10 - 36:48 - Creators they love Videos referenced in this episode: Rating the family video: https://www.tiktok.com/@joebxggs/video/6827141087073766662?is_from_webapp=v1&item_id=6827141087073766662&lang=en Cinema ad video: https://www.tiktok.com/@joebxggs/video/7100180814842973445?is_from_webapp=v1&item_id=7100180814842973445 Jack Wills ad video: https://www.tiktok.com/@jackwills/video/7106420894410476805?is_from_webapp=v1&item_id=7106420894410476805 Want more expert advice from Jordan? Subscribe to UNBOXED EXTRA for subscriber-exclusive, weekly deep dives which pull out strategic lessons from the main episodes and explain how to implement them… plus ad-free listening too. New EXTRA episodes drop every Friday. Subscribe today by clicking ‘Try Free’ on Apple Podcasts. Or head to unboxedwithjordan.com to get access wherever you listen. Follow us on socials:  LinkedIn: www.linkedin.com/in/jordanschwarzenberger Instagram: www.instagram.com/unboxedwithjordan Tiktok: www.tiktok.com/@unboxedwithjordan A Listen production, with Arcade Media.  Want to hear your brand in this show? Email: Unboxed@listen.co.uk