Here's what you need to know for today in the business of podcasting: Sounder Analysis: NPR's News Podcasts Significantly Safer for Brands than General Population of News PodcastingContent Mood Targeting5 Strategies For Podcast Expansion In A Zero-Sum Audio World by Steven GoldsteinHow Will Contextual Advertising Fare When The FTC Revises Its COPPA Rule? by Allison Schiff…as for the rest of the news: iHeartmedia and Magnite join forces to launch a new marketplace, AdLarge signs exclusive sales partnership with Fable & Folly, Audacy files for bankruptcy, USG Audio scales back Universal’s podcast development, and Voxalyze announces a shutdown of their services due to lack of investment.