In this episode, Mir Ali, the Head of Digital Engineering at the Kraft Heinz Company, joins the show to discuss the enterprise-wide adoption of Gen AI (generative AI). They delve into topics such as platform evaluation, ROI, legal and regulatory considerations, and maturity planning. The conversation focuses on how enterprises can adopt Gen AI, including selecting the right platform, developing a strategy, and justifying its costs. This episode offers valuable insights into the practical application of Gen AI in the business world. Highlights: [00:02:40] Use cases in CPG.  [00:05:43] AI strategy   [00:08:19] AI strategy for Kraft Hines.  [00:14:10] Building AI literacy.  [00:16:27] Pilot success metrics.  [00:19:05] Evaluating AI's revenue opportunities.  [00:23:39] Co-pilot integration into daily life. Guest: Mir Ali is the Head of Digital Engineering at Kraft Heinz (KHC). He leads a team of product, data, and platform engineers who are responsible for developing and managing the company's digital products and platforms. He has more than 20 years of experience in technology, working in various roles and sectors, including aviation, consulting, automotive, and financial services. His current role focuses on building a robust platform that supports KHC’s growth strategies, improves analytics-driven decision-making, and aligns the vision across stakeholders, including IT, business, and external partners. LinkedIn: https://www.linkedin.com/in/miryali/ --- Thank you so much for checking out this episode of The Tech Trek, and we would appreciate it if you would take a minute to rate and review us on your favorite podcast player. Want to learn more about us? Head over at https://www.elevano.com Have questions or want to cover specific topics with our future guests? Please message me at https://www.linkedin.com/in/amirbormand (Amir Bormand)