Ashley Williams is founder and CEO of Rizzarr, a content-creating platform for consumer brands seeking to market their products to millennial customers. She talked to Crain's Senior Editor Chad Livengood on the Detroit Rising podcast about her Detroit company. The platform has a network of 5,200 freelancers who produce articles, videos, podcasts and photos that companies use on their social media, websites or marketing materials. The company also does market research on millennial customers for corporate brands. Rizzarr's clients have included JPMorgan Chase & Co., Glassdoor, DTE Energy Co., Bridgewater Interiors, First Independence Bank and Warby Parker eyeglasses.