This episode is a Facebook mailbag. I explore a common situation - an SEO has achieved a lot only to be told by the business owner they won't be happy until it's 3X whatever was achieved.
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When I started marketing my own media publishing company, I discovered my true passion - SEO. SEO stands for "search engine optimization" and it's how websites and other digital properties are set up and presented to search engines like Google, Bing, Yahoo, Youtube and more - so that customers who do not KNOW a business or service by name, and when looking for a solution to the problem seemingly "stumble" across the perfect fit for them. My story starts at the point when I decided to offer the same energy and effort to help other businesses who I thought were...
