Beyond the Hype: An Introduction to Social Media Clockwork Active Media Systems Nancy Lyons and Meghan Wilker - Geek Girls “Social media” is the buzzword of the moment. But, what does it actually mean? Beyond the hype, how can people and businesses use these tools to connect with employees, clients and customers? The Geek Girls will give an overview of the social media sphere and discuss how to create a social media strategy that really works.