Experience As A Value Proposition"Creating more value for customers is where the rubber really meets the road"Download and ListenIt’s hard to talk about experiential marketing and not talk about Lou Carbone. Lou is the author of Clued In - How to Keep Customers Coming Back Again and Again. He is widely recognized as the thought leader who launched the "experience" movement. Lou has a great story about how experiential marketing is helping redirect a company that was seeing its main source of business dry up. Lou speaks at 11 A.M. on November 3, 2005 at the MN-AMA Fall Conference.Click here to stream podcast if you can't download it.