On this week’s episode of For Your Innovation, we’re talking to ARK analyst Nick Grous about the booming market for smart speakers. In just over four years, devices like Amazon Echo and Google Assistant have gone from niche toys to a mainstream device that’s found in many people’s homes across the world. We have a conversation about why they’ve become popular, the reason why they’re selling at such a low price and how its adoption into the market compares to the smart phone. We also talk about the Amazon Echo and Alexa and why they have not managed to develop a greater variety of apps compared to Apple’s App Store and what developers can do to improve traction. We get into the practical problems that are still being resolved with voice interfaces and its potential for revitalizing the market through interactive music, shopping and connecting home devices.