As the body of law continues to grow, so does the consumer demand for cost effective and efficient legal services. What resources do large law firms and corporations have to help them harness technology to keep pace with this growing trend? In this episode of Law Technology Now, host Bob Ambrogi speaks with Bloomberg BNA Legal Division President David Perla about his career, Bloomberg Law, and how their Smart CodeSM is changing traditional legal annotation. He states that ultimately the company hopes to help lawyers grow their businesses, be better counselors to their clients, and help them be more profitable. David provides an overview of his career, starting with his early days at a large Manhattan law firm, and shares his thoughts on how his particular combination of work experiences prepared him for his current role as Bloomberg BNA Legal Division President. He reflects on how Bloomberg’s ability to leverage technology to help lawyers and law practitioners has improved over the last 5 years and uses their current Smart CodeSM legal annotation tech as an example of this. He closes the interview with an explanation of how this code works, how it can enhance the lives of lawyers, and how it compares to the speed and efficiency of human editors. David Perla is the president of Bloomberg Law and Bloomberg BNA Legal. He plays a key leadership role in the continued growth of the company’s legal business, which includes legal, legislative, and regulatory news analysis, and the flagship Bloomberg Law® legal and business intelligence research system. He drives the growth strategy for Bloomberg BNA Legal and oversees the development of distinctive content and products characterized by Bloomberg BNA’s renowned editorial excellence and Bloomberg’s reputation as a technology leader. Before joining Bloomberg BNA, Perla served as chairman and CEO of Matterhorn Transactions and co-CEO and co-founder of Pangea3, the globally known legal process outsourcing provider. Prior to forming Pangea3, he was vice president of business and legal affairs for Monster.com. Perla received a B.A. from the University of Pennsylvania, and a J.D. from the University of Pennsylvania Law School. He began his legal career as a corporate lawyer at the law firm Katten Muchin Rosenman LLP. Learn more about your ad choices. Visit megaphone.fm/adchoices