In this episode of the Thoughtful Entrepreneur, your host Josh Elledge speaks with the President and Founder of Paperback Expert, Michael DeLon.Paperback Expert helps small business owners publish books and use their book to grow their business. Michael explains that they use a process of writing by the client and writer talking to one another so the writer can gather relevant data for their book. Editing is an extremely important aspect of book publishing as it can be the determining factor on if someone will read it or not. Michael explains that self publishers often do not edit properly, therefore their book may not be as inviting as it could be through a publisher. He explains that books are signifiers of authority figures or experts. Paperback Expert does the majority of the work excluding the writing process as it is spoken from the client to be written. Michael explains how you can add a large amount of content through marketing books to an audience as it conveys your views. Following up on possible leads that were not followed through is important as it could help you fix mistakes or gain that lead back. Michael explains how differentiating yourself from the masses helps create better feedback and success.  Key Notes:What Paperback Expert does for the clients How the writing process works for the client’s bookTypical clintell and their reasoning for using Paperback ExpertThe difference between poor editing and good editingHow having a book can position you as an authorityThe economics of Paperback ExpertHow books are marketing platformsWhy following up is important to business and leads Real stories about how Paperback Expert has helped ClientsAbout Michael DeLonMichael DeLon creates credibility. As the president of Paperback Expert, he helps business owners publish a book that positions them as the expert in their field.Business owners seek out Michael to clarify their brand strategy, make them bestselling authors, and set up their profitable podcast. They use his Credibility Marketing strategies to gain more clients, get more referrals, and grow their revenue.Michael is the author of On Marketing, a #1 Amazon Best-Selling author, and the Creator of The Credibility Game Plan. Since 2013, he has worked with business owners across the United States and internationally to establish and market their credibility.Michael is the husband of one and father of four. He’s a committed follower of Jesus Christ who is deeply involved in his church. You can normally find Michael investing time with his family, reading a great book, or facilitating growth in the lives of those around him.Want to learn more? Check out the Paperback Expert website at https://paperbackexpert.com/.Check out Paperback Expert on LinkedIn at https://www.linkedin.com/company/paperback-expert/.Check out Michael DeLon on LinkedIn at https://www.linkedin.com/in/michaeldelon/.Check out Michael DeLon on Facebook at https://www.facebook.com/michael.delon. Don’t forget to subscribe to The Thoughtful Entrepreneur and thank you for listening. Tune in next time!More from UpMyInfluence:️  We are actively booking guests for our The Thoughtful Entrepreneur. Schedule HERE. Are you a 6-figure consultant? I’ve got high-level intros for you. Learn more here. What is your #1 Lead Generation BLOCKER? Take my free quiz here.