George Breare and Tom Bassam are joined by San Francisco 49ers chief marketing officer, Alex Chang, ahead of the new National Football League (NFL) season (18:28). The conversation dives into the new International Home Marketing Areas (IHMA) programme and how the 49ers are seeking to make use of their new active territories. Chang also lifts the lid on how the the NFL team is working with Leeds, the Premier League outfit that the 49ers have a significant investment in. Before that, the hosts talk about the second season of English cricket’s short-format competition, The Hundred, and what DAZN’s Primera División rights deal means for Spanish women’s soccer.