12 months ago, I made a video on why e-com is the hardest niche. It was well received and I got messages from lots of e-commerce agency owners telling me it was accurate and timely. I made some predictions in that video that have recently been unfolding - but I didn’t make the video to be right, I made it to warn people away from the shiny object that is the e-com niche.Most people pick the e-com niche without any critical thinking or inspection. They do it because one of the big gurus does it, and today I want to share with you a new video on why I still think e-commerce is the hardest niche with two new ideas and principles.This is not an attack on anyone, nor is it an invitation for you to hop niche. I just want people to be more informed so they can better understand the nature of their problems in their agency.I hope you find it helpful. If you do, consider subscribing :)Thanks,Charlie