In this episode of the HRchat podcast, we consider the role of the employer brand and ways to improve the candidate experience. Our guest today is Madhumita Katta, Head Of Customer Experience and Product Programs at Joveo, a platform helping businesses to buy, manage, and track recruitment media to attract and hire the most relevant applicants on time, and within budget.Questions Include: How has the application process changed over the last 20 years?Why is the strength of the employer brand key to attracting candidates? How can recruitment pros and brands reach and engage more candidates through recruitment media ads? What are some of the common challenges and goals of your customers? How hard is it today to retain talent? In which part of the candidate journey do orgs most commonly tend to "fail" the candidate?What "quick fixes" would you recommend to TA professional listening today?How can we learn more? We do our best to ensure editorial objectivity. The views and ideas shared by our guests and sponsors are entirely independent of The HR Gazette, HRchat Podcast and Iceni Media Inc.   Support the showFeature Your Brand on the HRchat PodcastThe HRchat show has had 100,000s of downloads and is frequently listed as one of the most popular global podcasts for HR pros, Talent execs and leaders. It is ranked in the top ten in the world based on traffic, social media followers, domain authority & freshness. The podcast is also ranked as the Best Canadian HR Podcast by FeedSpot and one of the top 10% most popular shows by Listen Score. Want to share the story of how your business is helping to shape the world of work? We offer sponsored episodes, audio adverts, email campaigns, and a host of other options. Check out packages here. Follow us on LinkedIn Subscribe to our newsletter Check out our in-person events