For a variety of reasons, the predominant form of exercise in popular culture is endurance training. Endurance is valorized in the media, with sports like swimming and running receiving prime position in Olympic broadcasts. Military films often depict the hero enduring through miles and miles of trackless jungle and urban wastelands. The overarching experience of endurance training is pain, and pain is relatable. Everyone suffers, or will suffer, from pain in their life. It's even in the popular saying: "no pain, no gain."   Strength training, however, does not elicit the same pain response that endurance training does. Strength training does not burn or ache, it is an entirely different experience. Squatting a heavy set of five with a barbell feels like being crushed by a Mack truck; you must overcome an intense amount of pressure in your whole body, while pushing as hard as you can against the weight. Your body dumps adrenaline, increasing your heart rate and blood pressure. The set begins long before you step on the platform too. Hours or even days before the event, the anticipation of a heavy, all-out set of squats gives you butterflies. Strength training is, essentially, engaging with and conquering a fear response.   For this reason, strength training is a harder sell in the fitness community. It is socially acceptable to pound a trainee into the ground with endurance training. People will pay dearly for it, in fact! Just look at Crossfit, where they frequently claim "your workout is our warmup." Yet, if you want to build a strong, resilient, muscular body, learning to face your fears and lift heavy barbells is a must. It's a useful skill in the gym, and in life.   Weights & Plates: https://weightsandplates.com Robert Santana on Instagram: @the_robert_santana   Trent Jones: @marmalade_cream Email: jonesbarbellclub@gmail.com