Business Official website: https://www.business.unsw.edu.au/agsm/the-business-of Subscribe in all apps: https://podnews.net/podcast/ipobt Podcasting has revolutionised brand marketing – but are you fully leveraging its potential? As the shift moved from traditional broadcast mediums to digital platforms, brands now have direct access to a highly engaged audience. Our Editor, James Cridland, joined the latest episode of The Business Of podcast, to share the strategies on how you can use podcasting to engage your audience on a personal level and grow your brand. © 2025 AGSM | UNSW Business School