In this episode of the Thoughtful Entrepreneur, your host Josh Elledge speaks to Leadership Consultant, HR Expert, Author & Speaker of ESQgo, Mario Simonyan. Mario Simonyan is not just an intellectual property law attorney, but also the founder of ESQgo. His firm represents third-party Amazon seller brands, assisting them when they encounter issues with the marketplace or competitors. Mario emphasizes the importance of proactive measures to protect a brand and avoid future problems. He recommends conducting a clearance search to ensure that the chosen brand name is not already in use. Mario discussed a unique case where one of their clients had purchased 80,000 UPC codes for their upcoming product launches. However, they discovered that someone else was using their codes, causing potential losses of millions of dollars. Mario and his team were able to reach out to Amazon's attorneys and resolve the issue, but it required a global effort to fix the problem. Key Points from the Episode: Mario's work with ESQgo and their representation of third-party Amazon seller brands Importance of proactive measures to protect a brand on Amazon Specialization of ESQgo in intellectual property (IP) law, including trademarks, copyrights, and patents Proactive steps sellers can take to protect their brand, including consulting with an attorney early on and conducting clearance searches Mario's personal story highlighting the importance of protecting intellectual property ESQgo's flat fee basis and their aim to help third-party sellers lacking guidance from Amazon Unique case of UPC code infringement and the global effort to resolve the issue Assisting sellers with various unique and miscellaneous situations they may encounter Importance of having a plan in place to mitigate risks and threats to a business About Mario Simonyan: Mario Simonyan is a prominent figure in the 21st-century digital landscape, seamlessly blending e-commerce expertise with legal acumen. With a background in creating and selling two seven-figure Amazon brands, he possesses a unique perspective on the complexities of online business. Mario's entrepreneurial journey equipped him to found ESQgo®, not just as a lawyer but as a seasoned online entrepreneur. He has received accolades such as the Super Lawyers Rising Stars recognition and is an esteemed graduate of the Thomas Jefferson School of Law. Mario has been featured in mainstream media outlets like Bloomberg and LexisNexis, showcasing his legal expertise. His articulate insights at events like the White Label Expo in Las Vegas highlight his prowess in navigating the challenges of e-commerce. Additionally, Mario authored the best-selling book, "On the Corner of IP and Amazon," delving deep into the intersection of intellectual property and online businesses. As a licensed attorney in California and Washington, his dedication to modern legal solutions drives ESQgo®'s vision, positioning the company at the forefront of the dynamic global marketplace. About ESQgo: ESQgo, PC, is a leading intellectual property law firm established by a seasoned Amazon lawyer and former successful Amazon seller with over $1,000,000 in sales. Specializing in guiding online business owners, ESQgo assists clients in various aspects, including Amazon account and ASIN reinstatements, removal of listing hijackers, intellectual property complaints, and appeals. Their expertise spans various e-commerce issues, providing comprehensive legal solutions tailored to the digital marketplace. What sets ESQgo apart is its forward-thinking approach. Beyond addressing immediate legal concerns, the firm prioritizes clients' future aspirations and potential in the e-commerce industry. With a focus on current challenges and long-term goals, ESQgo, PC, ensures that online businesses receive expert legal guidance and support for sustained success in the competitive digital landscape. Apply to be a Guest on The Thoughtful Entrepreneur:  https://go.upmyinfluence.com/podcast-guest Links Mentioned in this Episode: Want to learn more? Check out ESQgo at https://www.esqgo.com/ Check out ESQgo on LinkedIn at https://www.linkedin.com/company/esqgo/ Check out Mario Simonyan on LinkedIn at https://www.linkedin.com/in/mario-simonyan-a26927176/ Check out Mario Simonyan on Facebook at https://www.facebook.com/mario.simonyan Don’t forget to subscribe to The Thoughtful Entrepreneur and thank you for listening. Tune in next time! More from UpMyInfluence: We are actively booking guests for our The Thoughtful Entrepreneur. Schedule HERE. Are you a 6-figure consultant? I’ve got high-level intros for you. Learn more here. What is your #1 Lead Generation BLOCKER? Take my free quiz here. Want to learn more about all the podcasts managed by UpMyInfluence? Opt in here.