In this episode, we talk to Jay Siegel. He is the co-host of the Sustainability Defined podcast and the founder of Ground Up Impact that makes environmental and social business ventures profitable.  During this episode, we take a look at how sustainable business can be good for the environment as well as financially viable. We talked about some changes companies are making to educate their customers as well and how we as individuals and organisations can have a more significant impact.   Where can people find Jay?FacebookInstagram - Sustainability DefinedInstagram - JayLinkedInTwitterSustainability DefinedGround Up ImpactKey Take Away“The most sustainable building is often times the one you already have.”