You could be pumping out content daily. But if it’s not doing a damn thing for your podcast or your business, what’s the point? Maybe it’s time to upgrade your content.  Welcome to Should I Start A Podcast. I’m Ronsley Vaz. Each week you’ll hear me, and a star-studded guest lineup, dig deep into the podcasting process. We’ll bring you tactics, tips and tricks to use in your own podcasting journey. We’ll teach you how to build an audience. And we’ll show you how to keep them coming back, show after show. So if you want to start a podcast, or expand your current audience, this is the show for you. How do you upgrade your content? If your content isn’t working for you, it’s time for an upgrade. So how do you make that happen? Two things need to happen to take your content to the next level. You’ve got to have a transformation, and you’ve got to have a transaction. In this episode, I define both transformation and transaction, so you know exactly what you need to do. We hash out why a transformation for the listener is so incredibly vital for your content to pack the necessary punch. I also give you several examples of how to create an invitation for a transaction, that may be a whole lot simpler than you envisioned. If your content is falling on deaf ears, then I’m going to show you exactly how to upgrade it. Remember, your content is an extension on your podcast, so every click, every read, every view is all going towards amping up your credibility with your audience.  Topics in this episode: The definition of transformation and transaction The 2 things that need to happen for a transaction to be successful The different kinds of invitations How to create a connection with your content Why you never want to be a “best-kept secret”  Links: Looking to turn your podcast into a money-making machine? Reserve your spot at the next We Are Podcast Event and learn from the experts. To get started immediately, you can sign up for a focus & clarity call with our awesome team here. Reserve your spot at the next We Are Podcast event so you can learn from the experts. They’ll give you all the motivation you need to finally get your show off the ground. Check out our other show, The Psychology of Entrepreneurship. In this uniquely produced audio docuseries, we travel deep into the minds of all our talented guests to discover the psychology behind their decisions.  We want to hear your podcasting questions & New Year’s resolutions! Send them through to kaili@amplifyagency.media to get featured on the show. Or slide into our DM’s on Instagram at www.instagram.com/mustamplifyagency, you know you want to ;)