Adriaan van Rossum is a tech guy even at home. He likes to tinker with home automation, like turning on the lights - which his girlfriend doesn't like the home automation experiments at times. Outside of tech, he does kite surfing, and travels around the world. He really enjoyed Thailand, specifically the food there, as he is a vegetarian.For several years, Adriaan was a freelancer. Each time he built an application for his clients, he did the usual song and dance with Google Analytics - he copy and pasted the script. This didn't feel right, and his girlfriend prompted him to build his own... so he did.This is the creation story of Simple Analytics.SponsorsCipherstashTreblleCAST AI FireflyTursoMemberstackLinksWebsite: https://www.simpleanalytics.com/LinkedIn: https://www.linkedin.com/in/adriaanvanrossum/Support this podcast at — https://redcircle.com/code-story-insights-from-startup-tech-leaders/donationsAdvertising Inquiries: https://redcircle.com/brandsPrivacy & Opt-Out: https://redcircle.com/privacy