Joining from Salt Lake City is London Lazerson – a creator whose not afraid of setting himself up for an epic challenge. London's content has ranged from extreme sports to comedy and after 10 years in the game, he now has over 9.5m followers on TikTok and created commercials for huge brands such as Tesla.  In this episode, we discover the moment that made London's career, the three pillars he sticks to when creating content and why he uses his platform to fulfil people's dreams. 00.00 - 01:31 - Early days as a creator 01:32 - 02:56 - Trying out new ideas and formats 02:57 - 03:32 - Viral tipping point and his first comedy video 03:33 - 04:17 - Working as a creative director at an ad agency 04:18 - 06:18 - First setback 06:19 - 12:56 - Launching a TikTok channel and learning how to define a great hook 12:57 -  15:54 - His three pillars system 15:55 - 18:25 - Most challenging piece: shooting the highest ever Fortnite win 18:25 - 19:41 - Proudest piece: making DJ dreams come true  19:42 - 20:12 - Thoughts on the future of the creator economy 20:13 - 22:06 - Game plan for YouTube 22:07 - 22:50 - Creator shout out London's favourite creator at the moment: Airrack: https://youtube.com/@airrack