This week on UNBOXED, YouTuber and Filmmaker Brandon Baum, who creates magic videos by using special effects and clever editing, joins Jordan to talk about why shorts content is so powerful.  Brandon has built a significant following through short form content and is here to share his insight into how he did so, and what he plans to do with his platform next. From his work with Woody and Kleiny to his recent collab with Pixar, Brandon shares insights into how these experiences shaped him into the creator he is today.  Topics discussed in this episode 0:00 - 4:00: Brandon’s creator background  4:05 - 6:31: Trends, Tiktok and learnings from Woody and Kleiny 6:40 - 8:36: Brandon’s formula for going viral  8:50 - 10:38: Working with Ai to create content 10:58 - 13:09: Production process involved  13:15 - 17:17: brand partners, reinvesting and monetisation  17:22 - 20:23: Promoting Shorts with his show This Interview will Self Destruct 20:30 - 23:12: Metaverse: the future of the creator economy? 23:16 - 26:15:: Investing in branded content  26:39 - 29:26: Production timelines and the downfalls of perfectionism 29:30 - 31:00: Brandon’s top editing tips 31:07 - 35:07: His hopes for the future 35:20 - 36:22: Brandon’s favourite creators: Corridor Digital Videos Brandon referenced in this video: Pixar In Real Life: https://www.youtube.com/shorts/38OLPSV6rT4 TOM HOLLAND | This Interview Will Self-Destruct ⚠️: https://www.youtube.com/watch?v=Hy0zbMukweU Brandon’s favourite video: https://www.youtube.com/watch?v=Htj53CAkjQM Brandon’s must see creator: Corridor Digital: https://www.youtube.com/watch?v=QBWVHCYZ_Zs You can find more UNBOXED content on social @unboxedwithjordan. A Listen production, with Arcade Media.  This episode is sponsored by Komi. For more information head to https://bit.ly/3J5jgsW