In this episode of the Thoughtful Entrepreneur, your host Josh Elledge speaks to the Business Growth Strategist of Top Talent Agency, Richard Kaye. Dr. Richard Kaye is a man of many talents. He's not only a retired chiropractor but also a master negotiator and publicity expert. He has dedicated his life to helping people grow their businesses and accelerate their bottom line by securing fantastic publicity. He shared a personal story of using publicity to stand out as a chiropractor and become the most recognizable name in his field. His company guarantees results, such as best-selling books and media coverage, emphasizing the power of publicity in building credibility. When asked about the principles he recommends for someone looking to be recognized and stand out ahead of their peers, Dr. Richard Kaye was clear: it's not about what you do, but what's in it for them. He advises pitching to show hosts and media outlets by focusing on what the audience will get from it. He also emphasized the importance of targeting the right audience and finding the producers or decision-makers to pitch to. In the era of Zoom meetings and virtual appearances, being articulate in your pitch and attentive and engaged during media appearances is more crucial than ever. Dr. Richard Kaye also shared tips on reaching out to producers and constructing compelling pitches. He emphasized the importance of building authentic relationships with producers and focusing on serving their audience. He advised against bombarding talent with requests, as they often redirect such inquiries to their team. However, if a genuine human-to-human relationship is formed, it can lead to opportunities. One of the key takeaways from our conversation was the significance of making the host and producer look good. Dr. Richard Kaye suggests complimenting them and expressing gratitude for the opportunity. He also recommends sending a handwritten thank-you card to stand out.   Key Points from the Episode: Dr. Richard Kaye's impact and work in the world today The power of publicity in building credibility and growing businesses Principles for gaining recognition and standing out in the media Importance of focusing on what the audience will get out of it in pitches Targeting the right audience and finding decision-makers to pitch to Being articulate and engaged during media appearances Building authentic relationships with producers Making the host and producer look good Small gestures like sending a thank-you card Next steps for gaining publicity, such as becoming a best-selling author and appearing on national television   About Richard Kaye: Dr. Richard is a business growth expert who has dedicated 24 years to coaching entrepreneurs, aiding them in their journey from startup to established businesses. A distinguished speaker, he frequently graces podcasts, webinars, and radio and TV programs, including KGTV and KTLA. His global influence is reflected through his workshops in Australia, France, Japan, Russia, and the USA. The architect of 'The Secrets of Empowering Negotiation' program, he's shared platforms with renowned figures like Lisa Nichols and Les Brown. He was recognized with a Lifetime Achievement Award by the Top Talent Agency. Besides, his social engagements include involvement with a United Nations NGO and other for-profit boards. He's also a founding member of the Taos Entrepreneurial Network and ex-vice president of CEO Space. His acclaimed book, 'The Secrets of Creating Customers for Life', showcases his expertise. He resides in Taos, New Mexico, with his wife, Angel.   About Top Talent Agency: Top Talent Agency, also known as Top Talent Publishing, redefines the concept of traditional publishing. They specialize in talent management and representation, uniquely prioritizing overall business profitability over singular book sales. The agency's philosophy revolves around the question: "How does an author make $100,000 with a book?" rather than simply selling 100,000 copies. The objective is to provide a maximal return on investment by tapping into various revenue streams and increasing exposure instead of focusing solely on book sales. By capitalizing on opportunities often overlooked by conventional publishers and printers, Top Talent Agency aims to offer services that significantly outpace standard publishing expectations. Its comprehensive, innovative approach reimagines publishing as a multifaceted venture extending beyond the written page to enhance authors' value. This visionary perspective sets Top Talent Agency apart in the dynamic publishing world.   Apply to be a Guest on The Thoughtful Entrepreneur: https://go.upmyinfluence.com/podcast-guest Links Mentioned in this Episode: Want to learn more? Check out Top Talent Agency website at https://toptagency.com/ Check out Dr. Richard Kaye on LinkedIn at https://www.linkedin.com/in/richard-kaye-43523015/ Don’t forget to subscribe to The Thoughtful Entrepreneur and thank you for listening. Tune in next time!   More from UpMyInfluence: We are actively booking guests for our The Thoughtful Entrepreneur. Schedule HERE. Are you a 6-figure consultant? I’ve got high-level intros for you. Learn more here. What is your #1 Lead Generation BLOCKER? Take my free quiz here. Want to learn more about all the podcasts managed by UpMyInfluence? Opt in here.