A balm for the ears and soul - a soothing listen! This week we are joined by Creative Brand Consultant & Founder of Lemons Me, Davina Ajana. We discuss her extensive design talents and epic career history. She has worked for a number of major global fashion and beauty brands: Clarins to TKMax to Boden (and everyone else in between). She shares the reasons behind setting up her own Creative Brand consultancy:  giving her the freedom to explore her own creative style and the vital importance of being visible as a senior creative woman of colour. Focusing on startups and small business, her passion is to support - be present and nurture those going through the process - allowing them space and time to shape their branding. Davina also talks about Beenie Buds & Co - an online boutique toy store she set-up with her husband after she discovered she was pregnant and also being made redundant on the same day. Going strong, Beenie Buds & Co it celebrates it's 10th birthday this year.  She also discusses the importance of growing talent - nurturing and supporting younger, less experienced members of her team and how much she has always enjoyed this element of any role or team she takes on. Davina's approach and generosity to what she does are completely inspiring - nurturing is the word! You can find out more about Davina and Lemons Me here: lemons.me and Beanie Buds & Co here: beeniebudsandco.com 🛎 We need your help pushing for change: a more diverse creative industry within years, not decades. Please share the podcast with others who you think may be interested or benefit! 💓Leave us a review/rating and we will love you forever: https://podcasts.apple.com/gb/podcast/greater-than-11/id1435811372  Be sure to follow us: 📸 Instagram: https://www.instagram.com/greaterthaneleven/ 🐦 Twitter: https://twitter.com/Gre4terThan11 🔗 LinkedIn: https://www.linkedin.com/company/greater-than-eleven/