I first came across River during the 2020 bull market. At the time, it felt like one of the quieter players in the space—not as visible as Coinbase or Kraken, and less talked about than its Bitcoin-only competitor, Swan, which was dominating Bitcoin Twitter and investing heavily in KOL marketing at the time.
My impression was that River had made a different bet: prioritizing product and security over rapid customer acquisition. In hindsight, that strategy paid off. As exchange and custody failures shook the industry during the 2022 bear market, River emerged as one of the most trusted names in Bitcoin.
River CEO Alex Leishman joins me to discuss the technical, operational, and commercial decisions that have differentiated the company—and why many of those decisions have influenced the way the industry thinks about Bitcoin custody today.
In more detail, we discuss:
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