Mark MacLeod founded SurePath Capital (http://www.surepathcapital.com/) after serving as Startup CFO for Shopify and Freshbooks. Mark was also a VC at Canada's Real Ventures. Mark started SurePath to help startup founders fundraise more effectively and even help sell their companies. Mark talks about the metrics a startup needs to raise money, how much money to raise and the difference in fundraising approaches between a Seed & Series A Stage Companies and Later Stage Companies.