Public sector marketers and salespeople play an important role – educating government IT leaders and senior decision-makers on the exciting new technologies and innovations that are transforming how organizations operate and fundamentally redefining what is possible. But, how can these public sector salespeople and marketers navigate the complicated government acquisition process? How do they cut through the noise and clutter of the crowded government IT marketplace to ensure that truly innovative solutions get into the hands of government employees and warfighters? The Government Technology Insider recently sat down with government marketing wunderkind, Tom Mahoney of TD SYNNEX Public Sector, to help answer some of those questions. In our four-part podcast series, The Public Sector Primer, we take deep dives into how marketers and salespeople can solve the government acquisition and sales puzzle. In our first episode, we discussed how companies can identify business opportunities and agency requirements. In our second episode, we asked Tom to elaborate on how IT solution providers can build effective marketing campaigns for their solutions, and how to measure the impact of those campaigns.