Today I sit down with Sam Moffett, a former digital advertising executive who left a successful job to pursue his passion for regenerative agriculture. Sam self-funded his farm, Shirttail Creek Farms, and took on the challenges of building a successful business in a new industry in hopes of changing our food ecosystem. Sam's story is of risk-taking and entrepreneurship as he learns how to transform from a city-dwelling executive to a first-generation rancher providing beef, chicken, pork, and eggs to his local community and nationwide. Enjoy the episode! Topics: (00:00) Intro (1:22) BPN Supps (2:20) Starting a new life on the farm (4:10) Sam’s background (8:47) Farming operations (13:54) Regenerative agriculture (19:30) Diet before starting the farm (22:30) Grass-fed popularity (28:00) Grass-fed regulations (37:40) Choosing the hard right (40:00) Grass-fed benefits (44:53) Truth about eggs (51:00) Scaling Shirttail Creek Farms (1:03:50) Direct-to-consumer operations Save 10% at BPN Supps: ⁠https://bit.ly/nickbare10audio⁠ Follow for more: https://www.instagram.com/nickbarefitness/ Keep up with Sam here: IG: https://www.instagram.com/shirttailcreekfarm/Website: https://shirttailcreekfarm.com/