Here's what you need to know from this week in the business of podcasting: Study Looks into Podcast Listener’s Consumer VerticalsSuper Bowl 54 Ad Space is Hot, As Are Sports Podcastsebiquity: 60% of Brands to Increase 2024 Ad BudgetsQ3 Podcast Earnings RoundupQuick HitsWhile they may not be top story material, the articles below from this week are definitely worth your time:Making The Case for Podcasting by Tom Webster. Tom tackles the ever-present problem of making an appealing pitch for podcasts to non-listeners.Integration Powerhouse: Podbean and Descript Simplify Podcast Publishing. Next Thursday, November 16th, Podbean and Descript will host a free hour-long webinar.Podcasters Can Better Connect to Their Audiences With the Insights From Our Latest Fan Study. The study includes findings about the busiest time of day for podcast listening, and the efficacy of cross-podcast promotion. Adaptive Podcasting - open source release. The BBC’s Research and Development has published research and an open-source tool investigating the concept of dynamically-built podcast episodes based on listener data.