In 2024, Kendrick Lamar pulled off what seemed impossible: winning hip-hop's biggest rap battle in recent history, securing the Super Bowl halftime show, and dropping GNX, a surprise album that might be the year's defining pop record. But this triumphant return wasn't guaranteed. Two decades into his career — well past the average life expectancy of a rap career — Kendrick faced a critical challenge: how to balance his legendary artistic complexity with mainstream accessibility.Songs discussed: Kendrick Lamar – squabble up Kendrick Lamar – luther (feat. SZA) Kendrick Lamar – tv off (feat. Lefty Gunplay) Learn more about your ad choices. Visit podcastchoices.com/adchoices