If you're thinking about how to improve your store and your business, you need to be thinking about pricing. Not just racing to the bottom, but how to actually optimize your prices to be fair and profitable. So I want you to sit back and relax and let's go on a journey to The Future of Ecommerce. (0:26) Introduction of Birch Tanner and PriceSync (1:18) Sponsor: Pricing (2:25) Evolution of pricing strategies and AI in eCommerce (6:26) Traditional and hybrid pricing principles (10:42) Avoiding the race to the bottom in competitive pricing (13:35) Future developments in dynamic pricing engines (15:45) Concluding thoughts on dynamic pricing and future norms