Aicila hosts and produces Business as UNusual to learn from CEOs, Entrepreneurs, Artists, and more what motivated them to forge the path they are on and how they are innovating in their area of influence. This episode we are chatting with Adam Baker Founder of Soda Pup Dog Toys.Adam had a vision several years ago- he wanted to fill an empty space in the dog toy market and make toys that were tough, innovative, and do it in a way that was safe for dogs and the planet. Bringing years of corporate experience into this passion, he was able to navigate the twists and turns to build a thriving business creating FDA compliant dog toys, all made in the USA.Adam serves as Head Dog, as well as toy designer, social media and marketing manager (that means he sits in bed at 11:30 at night and posts to Instagram), janitor (occasionally dragging the vacuum cleaner from home in to clean the office carpet), packaging designer, photographer, and jack-of-all trades. In entrepreneurship, you do it all!Websitesodapup.comContactadam@sodapup.comSocial MediaIG: @sodapupdogtoys Tiktok: @sodapupdogtoysLightly edited and produced by BiCurean Consulting, BiCurean.com. #business #podcast #leadership #BiCurean #BAU #brandallegiance #doglovers #organicgrowth #pullstrategy Hosted on Acast. See acast.com/privacy for more information.