In this episode of The Thoughtful Entrepreneur, your host Josh Elledge speaks to the Business Strategist & Certified Coach of Strategist Business Development, Sara Gilbert. Sara Gilbert is not your average business strategist. She believes that the success of a business is not solely dependent on its strategy but also on the mindset of its leaders. According to Sara, the alignment of the business and the direction of the strategy are crucial, but they can only go as far as the mindset of the entrepreneur and leaders allow. This perspective emphasizes the importance of psychology in the success or failure of a business. Sara works closely with her clients to develop a strategic framework for their business. This framework includes the positioning of the business in the marketplace, its brand promise, values, and vision. Leveraging her expertise in psycholinguistics, Sara understands how words influence behavior. She strategically positions linguistic elements in the framework to engage both the entrepreneur and their team. By repeating and embodying these linguistic elements, they become part of the organization's vocabulary and guide decision-making. One of the challenges Sara addresses is the disconnect between organizations' mission statements and values and their daily operations. She suggests using linguistic techniques to bring these elements to life. This exercise helps create a standard and a sense of identity within the organization. By incorporating these linguistic elements into meetings, brainstorming sessions, and physical or tangible outputs, the organization can consistently live its values and demonstrate its positioning in the marketplace. Key Points from the Episode: Sara Gilbert's work as a business strategist and mindset coach The importance of business strategy and mindset in entrepreneurship The alignment of business strategy and mindset Sara's strategic framework for businesses The use of psycholinguistics in strategic positioning Bringing mission statements and values to life through linguistic techniques How to know if someone is ready for disruption and change in their life or organization Recommendations for individuals resonating with the conversation About Sara Gilbert: Sara Gilbert is a distinguished business strategist, mindset coach, and keynote speaker, recognized as a "Top 10 Up-and-Coming Entrepreneurs in 2023" by Success Magazine. Holding a Bachelor of Commerce degree in Marketing from Concordia University, she boasts top designations in wealth management and double certification in personal and professional coaching with neurolinguistic programming (NLP). Sara is among the select Canadian coaches invited to the Forbes Coaches Council, an honor reserved for eminent business coaches. She's also a Harvard Business Review Advisory Council member and the Canadian Association of Professional Speakers. A multi-passionate entrepreneur, Sara is deeply intrigued by business, consumer psychology, and human behavior. Her unconventional journey led her to create a unique business model that addresses the intersection of business, mindset, and behavioral patterns. Sara's turnkey approach assists entrepreneurs and business leaders develop a growth mindset, implement efficient processes, and execute profitable marketing strategies. As a trusted coach, she empowers individuals and corporations to structure their businesses for success and a balanced lifestyle, earning accolades for her impactful work in business development and coaching. Tweetable Moments: 09:03 - "Being an anti-drifter is about bringing intentionality into our life and bringing life into our life and our business.” 9:30 - “Complaining is not a bad thing. Complaining is like, 'I know there's more and I know there's more in me as well.'" Apply to be a Guest on The Thoughtful Entrepreneur:  https://go.upmyinfluence.com/podcast-guest Links Mentioned in this Episode: Want to learn more? Check out Strategist Business Development website at https://saragilbert.coach/ Check out Strategist Business Development Inc on LinkedIn at https://www.linkedin.com/company/strategist-business-development/ Check out Sara Gilbert on Facebook at https://www.facebook.com/SaraGilbertStrategist Check out Sara Gilbert on Instagram at https://www.instagram.com/saragilbertstrategist/ Check out Sara Gilbert on LinkedIn at https://www.linkedin.com/in/saragilbert/ More from UpMyInfluence: We are actively booking guests for our The Thoughtful Entrepreneur. Schedule HERE. Are you a 6-figure consultant? I’ve got high-level intros for you. Learn more here. What is your #1 Lead Generation BLOCKER? Take my free quiz here. Want to learn more about all the podcasts managed by UpMyInfluence? Opt in here.