The SaaS Podcast: Build, Launch & Scale Your SaaS • 286: How to Create SaaS Buyer Personas and Produce Better Content with Adrienne Barnes • Listen on Fountain
286: How to Create SaaS Buyer Personas and Produce Better Content with Adrienne Barnes
Adrienne Barnes is a B2B SaaS Content Marketer and the founder of Best Buyer Persona. She helps SaaS and tech companies learn more about who their audience is and then turn those insights into useful buyer personas that help create better and more effective content.Show Notes:https://saasclub.io/286Join My Free Email ListGet weekly SaaS learnings, new podcast episodes, and actionable insights right in your inbox:https://saasclub.io/email/
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The SaaS Podcast is the go-to resource for B2B SaaS founders and entrepreneurs who want to build, launch, and scale successful software businesses. Hosted by Omer Khan, we deliver honest, in-depth interviews with proven SaaS founders who share the specific strategies they used to generate recurring revenue and reach product-market fit.
Whether you are bootstrapping a micro-SaaS, seeking venture capital funding, or scaling past $10M ARR, you will find actionable tactics here. We unpack the real stories behind the wins, failures, and pivots, covering essential topics like SaaS growth, enterprise sales, product-led growth (PLG), marketing, and customer acquisition.
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