Our guest today is Elvin Turner, Executive Innovation Coach at Elvin Turner and Associates Limited, a consultancy specializing in organizational and people innovation; intrapreneurship; innovation leadership and talent development; innovation culture change. Elvin is also an MBA Associate Lecturer teaching Innovation & Entrepreneurship at the University of Surrey.His experience extends from working with tech start-ups to coaching seasoned leadership teams inside conservative global institutions.His latest book is Be Less Zombie: How Great Companies Create Dynamic Innovation, Fearless Leadership, and Passionate People, which was a finalist in the Business Book Awards 2021.Questions Include: You say in your book, Be Less Zombie: How Great Companies Create Dynamic Innovation, Fearless Leadership, and Passionate People,  that innovation is an argument with the status quo. How does an organization go about making it a fair fight?Innovation tends to mean either products, technology or marketing for most people. Do you see great innovators applying innovation to any less obvious other areas?Is there one thing that an organization can change that makes the biggest difference to more innovation showing up?You’ve worked closely with a lot of CEOs and senior executives in your career. What distinguishes the ones who create the most innovative cultures around them?I know you have a particular soft spot for talent and L&D managers when it comes to creating a culture of innovation. What’s the story there? We do our best to ensure editorial objectivity. The views and ideas shared by our guests and sponsors are entirely independent of The HR Gazette, HRchat Podcast and Iceni Media Inc.   Support the showFeature Your Brand on the HRchat PodcastThe HRchat show has had 100,000s of downloads and is frequently listed as one of the most popular global podcasts for HR pros, Talent execs and leaders. It is ranked in the top ten in the world based on traffic, social media followers, domain authority & freshness. The podcast is also ranked as the Best Canadian HR Podcast by FeedSpot and one of the top 10% most popular shows by Listen Score. Want to share the story of how your business is helping to shape the world of work? We offer sponsored episodes, audio adverts, email campaigns, and a host of other options. Check out packages here. Follow us on LinkedIn Subscribe to our newsletter Check out our in-person events