This episode features a compelling conversation with Peter Finnie, an experienced UK and European patent attorney and Partner and Board Member at Potter Clarkson. Peter discusses his passion for start-ups and SMEs and his approach to developing IP strategies that build long-term value. He shares some interesting stories about how he works with clients including his approach to board advisory services that ensure IP sits at the heart of business planning and fund raising. Peter and Justin discuss his perspective on the “commoditisation” of IP services including his views relating to inovia, Billtrader and other third-party IP services and how those views have shifted. Peter also provides some valuable advice to new IP industry entrants. Show Links Peter Finnie https://www.linkedin.com/in/pjfinnie/ Potter Clarkson https://www.potterclarkson.com/ Justin Simpson https://www.linkedin.com/in/justinsimpson-billtrader/ Billtrader https://billtrader.com/See omnystudio.com/listener for privacy information.