The A Better HR Business podcast looks at how consultants and tech firms in the broad Human Resources field grow their businesses; and how they help employers get the best out of their people. Today we're joined on the show by Bryan Adams, co-founder and CEO of Ph.Creative, an international employer brand agency. In a wide-ranging discussion, Bryan and I talked about: ☑️ How can organizations attract and retain the most talented candidates - and the best additions to their culture? (The answer may surprise you. The most effective employer brands don’t attract candidates; they repel them). ☑️ The importance of creating an emotional connection between your company, your people, and your talent pool. When you get that right, you can turn the entire workforce into advocates and alumni. ☑️ How and why Bryan founded Ph.Creative in the employer branding space. ☑️What Ph.Creative does for employers and how it has grown to become an international business. ☑️ Bryan's advice on how to grow a successful business in the HR sector Thanks, Bryan! For show notes and to see details of our previous guests, check out the podcast page here: www.GetMoreHRClients.com/Podcast WANT MORE CUSTOMERS OR CLIENTS? Want more clients for your HR-related consultancy or HR Tech business? Check out the HR Business Accelerator: www.GetMoreHRClients.com/Services. WANT TO START AN HR BUSINESS? Want to launch your own consulting business in the broad Human Resources sector? Check out: www.GetMoreHRClients.com/Start for resources.